8 Sales Strategies To Sell More Products NOW!
Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales, you better figure out which sales strategies are going to be most effective for your target customers.
Do you have a great product but aren’t gaining the right customers to buy it? That’s okay, these strategies are going to help.
Are you not sure how to approach your customers or have a confusing sales message? That’s okay, too. We’ll show you a few helpful tricks for that.
Use the following sales strategies, tips, and techniques to gain more of the right customers who WILL gladly buy your products and services.
Before we start, if you haven’t already, be sure to pick up Linda’s new book: Selling Strategies For Perpetual Winners
(1) Define Your Perfect Customer
We can choose the right sales strategies without knowing exactly who we’re going to sell too. Think about it, who would be most likely to buy your product or service? Customer avatars are a great starting point to identify who your perfect customers are.
Make sure you’re asking the right questions.
- Are they male, female, or both?
- Are they children, teenagers, or adults?
- What type of education do they have?
- What type of income do they make?
- Did they go to school? College? Degree?
(2) People Buy Benefits, Not Products
This one is great for giving you the clarity you need to focus on the right “copy” for your product or service. After all, people don’t buy products, they buy the results your product or service delivers.
This exercise is simple, just write down all the benefits your product or service gives customers. Once you have the list, make sure you’re using it!
(3) Give Clarity Around The Big Problem
What big problem is your customer trying to solve? If you’ve been able to build your customer avatar, you should know exactly what this big problem is.
In some cases, the problems are obvious. If you break your hand, you know what the problem is and you know you need to get to a doctor to solve it.
In other cases, the problems are not obvious and clear. For example, let’s say you’re trying to grow your business and you don’t know what to do next. You sign up for a webinar and you learn your messaging is off and you need to change it to attract new clients.
Now, if the customer doesn’t realize they have a problem, they’re not going to buy your product or service.
(4) Using Powerful Presentations
Presentations are a great way to educate your market on the products and services you offer.
From Zoom calls and webinars to in-person events, there’s a lot of different ways you can present powerful content to your perfect clients.
Video is the most powerful of these tools because we can utilize video in every stage of the sales process.
(5) Leverage Social Media
Facebook, YouTube, Twitter, Instagram, LinkedIn, SnapChat, what do they all have in common? Well, besides all of them being social media platforms that you can publish content on, they’re also great platforms to find your prospects.
Your prospects use social media, open the playbook and go find them!
A lot of entrepreneurs and companies fail on social media because of (3) big things;
- The company is not consistent with their social media marketing
- Your messaging and communicating is wrong
- You don’t have the infrastructure in place to do follow up with potential customers
If you’re missing these on social media, you’re likely missing these in your marketing and sales.
(6) Use Search Engine Optimization
Search engine optimization, also known as SEO, this refers to the process of getting keywords to rank on the first page of search engines.
Google is the biggest search engine in the world, it controls over 60 percent of all global searches. This is why Google SEO is a necessity.
There’s a lot of different SEO ranking factors, but if you focus in on the most important, you can see substantial ROI from your SEO investment.
The (2) most important ranking factors are on-site SEO content and backlinks, 2 of what is thought to be hundreds of ranking factors. If you can create great content on your website, do outreach for link building, you can see solid progress on your own.
If you want to take it next level, you can bring on a SEO agency and work with them to maximize your organic results.
(7) Your Competitive Advantage
Why should I choose your product or service versus another? You’d be surprised by how many business owners can’t answer this.
Let me help you with this because it will be huge to your business.
Your competitive advantage should be the results, outcomes, and benefits you can deliver to your clients.
In your marketing, communications, and sales, you need to articulate this. You need your prospects to vision living this outcome, benefit, result.
In return, it can also discuss the benefit, result, and outcome they won’t enjoy if they choose a competitor over your product/service.
(8) Your Sales Message
Since we’re on the topic of sales and messaging, you better have a clear sales message.
You just learned you want your marketing, communications, and messaging to focus on what?
Can you have multiple benefits, results, and outcomes? Absolutely! When you do, it changes the way you need to communicate to a customer.
If my product/service helps you X10 your company sales, what are the benefits?
- More sales, more revenue
- Less financial stress
- More customers, more opportunities
In my sales message, these are 3 benefits but each needs a specific message.
When you have multiple results, outcomes, and benefits, it requires you to have multiple sales messages to give your prospects clarity on that specific benefit.
(9) Get Them Through The Door
How can you get the attention you need from your prospects?
You give them value without asking for anything in return.
Your prospects are more likely to buy your product/service if you give them the opportunity to try it for free.
If you’re a SAAS company, you could offer a free 14 day trial.
If you’re a digital marketing agency, you can give them a strategy that will help them find 5 new customers.
You want to make sure it’s valuable and needed, think about something you can give them that’s going to help them take steps forward.
Once you have their attention, you’ll have the opportunity to articulate why your products and services are better.
(10) Utilize Graphics And Signs
For those of you that have physical locations, make sure you’re using graphic designs and signs to build attention.
Let’s focus on your physical location first, then we’ll cover using graphic designs and signs outside of your brick and mortar business.
What do graphic designs and signs do? They get “attention,” the first step in a process of getting a new customer or client.
There’s a wide range of custom signs you can choose from, from awe-dropping customized neon signs, to channel letter signs, the type of sign you choose is going to depend on your specific business.
If you own a bar, night club, or any business that operates at night, neon signs are a great option.
If you own a retail store, pharmacy, autobody shop, you may want to go for a channel letter sign versus a bright neon sign.
There’s a lot of different ways that graphic designs can be used to grow sales.
You can graphic designs in your marketing and prints, they can be focused on attracting new clients or they can be focused on bringing current customers back.
Graphic designs can be used for events, meetings, recruiting, and throughout company locations.
In theory, the more advertisments you put out, the more attention you’re going to attract. It’s another tool you can use to fill your funnel with prospects and leads, ultimately converting them to paying customers.
Like it or not, sales is the foundation of any business. If you’re making sales, your company can grow and prosper. IF you’re not making sales, your company will struggle. It’s not pretty, but it is straight forward.
If you’re struggling to grow your sales and you’re looking to get support in that area, be sure to reach out.
You can reach us via phone by calling 770-846-3510 or you can use this contact form.