AIM – Marketing to Get Meetings
In a world where buyers ignore salespeople, Thought Transformation has the expertise to help you set up a marketing program to get meetings with prospects. We base our process on a system we developed called “AIM.”
AIM stands for AWARENESS-INTEREST-MOTIVATION—three critical ingredients that are required to get meetings in a world where “rational inattention” is the norm for buyers. Using AIM, we develop effective meeting bait with targeted messaging and relevant creative concepts. Then, we help you set up a business development cycle to touch buyers multiple times in interesting ways.
The Thought Transformation approach is effective because it:
- Makes leads AWARE of how you solve their problems or improve their situations
- Provide effective meeting bait that creates INTEREST
- MOTIVATES potential buyers to take meetings
Our Areas of Expertise:
- Direct Mail
- Re-targeting Ads
- Social Media Strategies
- Account Based Marketing
- And More!
If you are looking for better ways to get meetings with prospects, Thought Transformation can help you.