Your marketing will be a pillar of your success… or failure, depending on the exact marketing strategy you’ll be using to fuel the growth of your business. But when it comes to your specific business, what’s the best marketing strategy? There are a number of different marketing strategies you can use to grow your business. […]

Your sales process is the foundational bedrock of your company. If it’s not, it should be and we’re going to show you why. Static sales processes keep sales teams from reaching objectives, goals, performing at a high level. We’re living in a world where buyer demand is always changing and due to that, you have to […]

Since the beginning of time, storytelling has been viewed as an important pillar in human life. Stories have a way of enticing, intriguing, and connecting. They are the bedrock of day-to-day human interaction. Telling stories helps you interact and find people that may be going through the same thing. Storytelling is not just important for […]

If you are like me, you believe it is important to give back to your community by providing worthy non-profits with financial support. But because you give, you get lots of solicitations, and over time, you start to see patterns in the direct mail. Some are very business-like and formal, while others take a story-based […]

Emails, social media posts, and virtual conferences. Brands, looking for ways to stay connected with customers who were quarantined at home, have increased the use of digital tactics. Families are also adopting new digital tools to stay connected with grandparents and extended families. But screen time does not always satisfy the need to show loved […]

What is it? Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms. Today, the online experience […]

Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales, you better figure out which sales strategies are going to be most effective for your target customers. Do you have a great […]

Do you need new leads for a new year? Explore ten options. Do a little digging around in the lost business graveyard. Past customers can be great prospects for future business. Take the “twin” approach. Find enterprises similar to those customers who currently buy. For example, if your best customer is a bank, find other […]

When we first started Thought Transformation, one of the first questions I asked myself, “Why would someone want to hire a sales consulting firm?” Sure, a company looks to hire a firm in sales consulting to improve results, specifically sales. However, in 2020, the benefits of having a sales consulting firm goes way beyond just […]

While sales consulting can represent a lot of different layers to sales, ultimately it would be defined as using sales strategies and processes to help a company grow sales. Every company wants more sales, every company needs more sales, but how do you achieve it? If you want to achieve sales growth, hiring a sales […]