10 Places to Look for Leads in 2021

Do you need new leads for a new year? Explore ten options.

  1. Do a little digging around in the lost business graveyard. Past customers can be great prospects for future business.
  2. Take the “twin” approach. Find enterprises similar to those customers who currently buy. For example, if your best customer is a bank, find other banks to call on.
  3. Use LinkedIn. Keyword search functions allow you to locate companies and decision-makers.
  4. Business intelligence websites like Hoover’s, ZoomInfo, Jigsaw, Manta, and others are excellent lead sources. Many are fee-based, but you can find free information if you dig around online.
  5. The Internet is a gold mine of information. Search for key attributes like “Corporate Headquarters for software companies near me” and see what pops up.
  6. Keep up with the local business news online.
  7. Read the want ads on hiring websites, such as the LinkedIn jobs section, or by checking out other job posting sites.
  8. Purchase a list of names.
  9. When you visit customers, determine what other companies are located in their neighborhood.
  10. Swap leads with co-workers. Buyers who didn’t click with a fellow salesperson may click with you, and vice versa.

There are plenty of leads out there, but here is a best practice to maximize revenues. Contact current leads before you invest time in collecting more. Who knows? An email today might be what it takes to put you in the right place at the right time for a big opportunity.

Good selling!

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